Chanel and LOreal Competition - 918 Words

The second direct competitor to Chanel is LOrà ©al, the worlds largest manufacturer of high-quality cosmetics, perfumes, and hair and skin care products. Although LOreal the company doesnt manufacture a perfume it owns the brand Lancà ´me that produces Tresor a perfume that rivals Chanel. In the chart below, it lists the US female fragrances brand share by value from the 2002 Tablebase data. The chart shows how the Lancà ´me perfume Tresor, Estee Lauder and Chanel are in relation to each other. Manufacturer Brand % 1996 % 1997 Estee Lauder Pleasures 5.8 5.9 Estee Lauder Tommy Girl†¦show more content†¦The cornerstones of the brand are its four key values: caring, innovation, expertise and the French touch. From its sumptuous fragrances to it high technology skincare and fashion-forward cosmetic lines, Lancà ´me is synonymous with elegance and chic French style. Lancà ´me delivers technolo gically advance skincare, body care, sun care, makeup and beautiful fragrances exclusively through prestige department and specialty stores. Women seeking the finest in beauty look to Lancà ´me for quality, style and results. (www.loreal.com) LOrà ©al began marketing its upscale Lancà ´me line to younger women in July 2004 funded by an estimated $300 million advertising budget worldwide. The budget will include a alluring and imaginative new print campaign which is designed with women in mind through its exceptional photography camera-work, colors, clear and concise vocabulary, and products that showcase what they are and what they do. In a way the new Lancome print ads will be comparable to the work of Andy Warhol on the Chanel No. 5 perfume bottle. The September issue of Vogue will feature an 8-page gatefold impact unit -- the first type of unit the magazine has featured in five years -- which will begin with a leader featuring Lancomes new brand statement: Experiencing beauty is like a smile . . . an energy, a feeling that takes us over . . . completely. (www.factiva.com) Approximately one third of the global media budget will be spent in the US. The campaign willShow MoreRelatedThe Cosmetics Industry Essay915 Words   |  4 Pages8%, from â‚ ¬127 billion in 2005 to hit a total worth of â‚ ¬181 billion in 2014.† (Consultancy.uk, 2015). Since benefit was founded in 1976 by twin’s jean and Jane ford, it has grown to become a household name. Benefit faces competition from larger brands such as MAC Cosmetics, L’Orà ©al and Urban Decay amongst other major brands; benefit is at times overshadowed due to its not always publicised advertisements. Within this report I am aiming to target the five key areas that will disassemble the pointsRead MoreNatura: Global Beauty Made in Brazil1231 Words   |  5 PagesNATURA: GLOBAL BEAUTY MADE IN BRAZIL †¢ Founders: Luiz Seabra. Guilherme Leal, Pedro Passos †¢ L’Orà ©al, world ´s largest beauty company. †¢ Possibilities for growth included moving to Internet sales, selling products in duty-free shops in airports, and creating retail chains in certain countries. †¢ Natura had become Brazil ´s biggest domestic cosmetics company. †¢ Leading company in sustainable use of Brazil ´s biodiversity. †¢ Natura was a unique company with a growing vision for humanity (accordingRead MoreMarket Analysis: Fragrance1454 Words   |  6 Pagesfor sales. The total global market is over 25 billion Dollars. Many great fashion designers have entered the market of fragrance (Chanel, Lanvin, Givenchy, Yves Saint†Laurent, Balenciaga †¦). After that, the speakers of the cosmetic market launched their own perfumes (Yves Saint Laurent, Estee Lauder) and finally, the family brands made their entry on the market (L’Oreal, Procter amp; Gamble, Unilever†¦). These brands have a relatively different strategy from the other. They launch some new productsRead MoreL Oreal : The World s Largest Cosmetics And Beauty Company2695 Words   |  11 PagesBrand/Organisation: L’Orà ©al Student Name: Kerry Lynne Thompson Student Number: 130285308 Module Code: MKT1002 Degree Programme: BA Hons Marketing and Managementâ€Æ' Introduction to L’Orà ©al. L Orà ©al is the world s largest cosmetics and beauty company and has been the market leader since 2001. They market 18 brands and are divided into four categories - consumer products, professional products, luxury products, active cosmetics. They operate in many varied distribution circuits in over 130 countries (L’Orà ©al, n.d)Read MoreLOreal the Body Shop, Industry Analysis2825 Words   |  12 PagesOPERATIONAL MARKETING: LOREAL THE BODY SHOP LOreal is one of the largest cosmetics companies in the world. It produces and markets a range of make-up, perfume, hair and skin care products. The companys products are sold under well-known brands such as LOreal Paris, Garnier, Maybelline, SoftSheen Carson, CCB Paris, LOreal Professionel, Kerastase, and Redken. It markets 19 global brands through three divisions: cosmetics (comprising of skincare, haircare, make-up, hair colorants, perfumes andRead MoreMarketing Plan: Maybellines New Perfume5492 Words   |  22 Pages.............................................................. 4 The company ...................................................................................................................................................................... 5 LOreal .............................................................................................................................................................................. 5 Maybelline ..........................................................Read MoreMarketing Plan: Maybellines New Perfume5503 Words   |  23 Pages.............................................................. 4 The company ....................................................................................................................................... ............................... 5 LOreal .............................................................................................................................................................................. 5 Maybelline ..........................................................Read MoreEssay on Make Up Industry Marketing5151 Words   |  21 Pagesnewspaper, Internet, and over the counter knowledge. During research we found that Lanc#244;me, Estee Lauder, and Clinique were the top-selling prestige facial makeup brands in the United States. Lanc#244;me, is under the wing of parent company LOreal, and was founded in 1935. Estee Lauder was founded in 1946 and Estee Lauder Companies founded Clinique in 1968. Their target market ranges from women 18-45 years of age and its specific focus is professional Generation X women. In this paper, we willRead MoreSwot Analysis Mac Cosmetics3535 Words   |  15 PagesBesides its commitment to the AIDS fund, M ·A ·C also has a recyclin g program, called the â€Å"Back to M ·A ·C Recycling† and supports animal-free testing[7]. Chapter Two: External Analysis 2.1 Market Analysis M ·A ·C is operating in a monopolistic competition market, with many competing producers producing the same products or substitutes. The U.S. cosmetics market grew by over $1 billion in 1999[8] and the luxury cosmetics industry, where M ·A ·C is operating in, has grown 6% since 2004. According toRead MoreEssay on Marketing Analysis on Body Shop4410 Words   |  18 Pagesof conventional funding. The Foundations focus is to assist those working to achieve progress in the areas of human and civil rights, environmental and animal protection. In March 2006, The Body Shop agreed to a  £652.3 million takeover deal by LOrà ©al family. I will be Carrying out a comprehensive market audit and analysis of Body Shop, using various marketing analytical tools for my report. MARKET AUDIT Situation Analysis Company The Body Shop International is a multinational company