Awareness towards the children right

Awareness towards the children right Children are regarded as precious gifts from God. It is rather curious and unfortunate that these same children are subjected to abuses and neglect. Universally, childhood is recognized as a period of sensitivity requiring special care, attention and protection (Awosola, 2008). Thus, children should know about their rights. However, the children awareness towards their rights is depending on the exposure that they got from the adult. It is the responsibility of the adult to educate the children regarding their rights. In Malaysia, the children are protected under the Child Act 2001 which covers the Juvenile Courts Act 1947, the Women and Young Girls Protection Act 1973, and the Child Protection Act 1991. It was enacted partially in order to fulfill Malaysias obligations under the United Nations Convention on the Rights of the Child (Convention on the Rights of the Child). The Convention is divided into three parts containing 54 articles. It covers four broad areas of rights. The firs t is Survival Rights which include adequate living standards and access to medical services. Next is Development Rights that include education, access to information, play, leisure and cultural activities, freedom of thought, conscience and religion. Another area is Protection Rights which cover all forms of exploitation and cruelty, arbitrary separation from family and abuses of the criminal justice system. Last but not least, Participation Rights that include the freedom to express opinions and to have a say in matters affecting a young persons life. This research is focusing on the right to participate among the pupil. Childrens participation is especially important in fighting their exploitation. Problem Statement The awareness towards the children right is important for the children for them to know the things that they deserve to get as children. According to the Convention on the Right of the Child, in participation right the child have three rights, which is right of expression, association and a childs opinion. These rights can be seen in its practice at home, school and in general the society. This exploratory study was designed to find out the extent to which the primary school children were aware of their rights and practice the right to participate. Although this is a small-scale study with severe limitations with regard to generalization of the findings, it is nevertheless useful, as Melton and Limber (1992) have pointed out, for designing structures and procedures for implementation of childrens rights in a manner that is protective of childrens dignity (Ejieh, 2009). Research Objectives and Questions 1.3.1 The objectives of this study are: 1) To investigate the level of the primary school pupils awareness of their rights? 2) To explore if childs rights awareness among pupils are affected by their gender and age? 3) To determine how far the right to participate is exercised. 1.3.2 Research Questions. This study is set to ask the following questions: 1) Do the pupils know about the existence of children right? 2) Does right to participate are exercise at home, school and society? 2) Does age group influence their level of awareness? 3) Which gender is more aware of their rights? Scope of Study 1.4.1 Area of Research The area of research will be the level of awareness on children rights and the exercise of the right to participate among the primary pupils in Smk.St. Mary Limbahau Papar. Respondents of the research The respondents for this study are the primary pupils at Smk St.Mary Limbahau Papar. Questionnaires will be distributed randomly to the pupils from different classes. Duration of the research. The duration for this study is about two semesters which is about a year. Proposal will be completed at the end of the first 6 months. The questionnaires and findings will be completed in the next 6 months. Subject of the research The subject of this study is on the level of awareness of children rights among the primary pupils in Smk.St.Mary Limbahau Papar Significance of the study From the research, the level of awareness of children rights among primary pupil can be determined. Apart from that, it also can determine which gender has high level of awareness. Towards the end of this research it will determine how far the right to participate in decision making is exercised. This study is also as a platform to suggest possible ways to increase awareness among the primary pupil. Definition of Key Terms 1.6.1 Children According to the Children Act Of 2001, children is a person under the age of eighteen years; and in relation to criminal proceedings, means a person who has attained the age of criminal responsibility 1.6.2 Right Oxford defines right as a moral or legal claim to have or get or to behave in a particular way. 1.6.3 Children Right According to Wikipedia, childrens rights are the human rights of children with particular attention to the rights of special protection and care afforded to the young, including their right to association with both biological parents, human identity as well as the basic needs for food, universal state-paid education, health care and criminal laws appropriate for the age and development of the child. Interpretations of childrens rights range from allowing children the capacity for autonomous action to the enforcement of children being physically, mentally and emotionally free from abuse, though what constitutes abuse is a matter of debate. Other definitions include the rights to care and nurturing. 1.6.4 Convention on the Right of the Child According to Wikipedia, Convention on the Right of the Child is a human rights treaty setting out the civil, political, economic, social, and cultural rights of children. CHAPTER 2 LITERATURE REVIEW CONCEPTUAL FRAMEWORK Literature Review John Fitzgerald Kennedy states that children are the worlds most valuable resource and its best hope for the future (Thinkexist.com: John Fitzgerald Kennedy quotes). The children have to be mould into a shape that would benefit our country in the future. Therefore, to avoid the children from being exploited by irresponsible parties, Children Right has to be promoted to the parties that are closely related to the children life, which are parents and schools. Article 42 of the Convention on the Right of the Child, requires States Parties to publicize its principles and provisions to children, young people, parents and care givers, and every one working with children and young people (Ejieh, 2009). Besides, the children also must be aware about their right. Oduolowu and Ogunyemi (2001) observes that: There is no duty more important than ensuring that their (childrens) rights are respected, that their welfare is protected, that their lives are free from fear and want and that they grow u p in peace. This study is conducted to determine the level of awareness among the primary pupil and their practice of the right to participate. Article 12 of the Convention specifically states that children have a right to be heard in matters that affect them and to have their opinions taken into account according to their age and level of maturity. Elaborating on the implications of this article UNICEF India (n.d.) states that children and young people have the right to participate in family decisions, in school and class decisions, in faith communities and even in the UN, among other organizations and groups (Ejieh, 2009). A research conducted by Felicity McArdle and Barbara Piscitelli covers the three variables, such as home or parents, schools or teachers and the society. In their research they visited four schools in the Brisbane region to talk with five to twelve year old children about their rights and to encourage them to depict their views of their rights. They found that parents involvement in awareness program is crucial. This is because many parents have a great deal to offer the program in their own life experiences. Always remind the children that, while it is commendable to protect their own rights, they must also consider the rights of others. Make sure they know that having rights also means having responsibilities (Pettman, 1984). Another finding that they got that involving to the teachers support to create awareness in the children. If children are not shown respect for their opinions, interests, and culture, they cannot learn positive ways of interacting with each other and those wit h whom they come in contact. Many incidents occur when young children need help in resolving conflicts, sharing, dealing with hurt, learning to cooperate and be part of a group. By encouraging a Rights environment in the setting, and introducing a Rights vocabulary, teachers can assist the children in developing a sense of community, and respect for others rights, as well as an awareness of their own rights. Apart from that, it shows that participation in group games might assist in the understanding of rules and rights. Some rules are for safety, some for cooperation and courtesy, some for protection of people and their rights or property. Many people in our community feel threatened by the idea that children have rights (Piscitelli Frey, 1997). United Nations Convention on the Rights of the Child where it is clearly stated that the family, as the fundamental group of society and the natural environment for the growth and welI being of all its members and particularly children, should be afforded the necessary protection and assistance so that it can fully assume its responsibilities in the community and recognizes that the child, for the full and harmonious development of his of her personality, should grow up in a family environment, in an atmosphere of happiness, love and understanding (UNICEF, 1997). Participation rights are the most controversial of UNCROC rights, and have often been interpreted as applying only to older children. UNCROC stated that these rights should apply depending à ¢Ã¢â€š ¬Ã‚ ¦on the age and maturity of the child (Layland, 2009). Yet other researchers (Carr, 2001; Flekkà ¸y Kaufman, 1997; Smith, 2000, 2002) have suggested that younger children too are developing agency, and that their learning is enhanced if they are able to exercise it. By educating the young to participate can bring many benefits to the country in the future. In some countries it has been found that participation by young people not only contributes to building civil society and strengthening democracy but it also, in addition to other benefits, fosters learning and enables them to build life skills (Cook, Blanchet-Cohen, Hart, 2004). Findings have shown that the training, care and exposure which a child is given at home and school during the formative years have lasting effects on their school achievement (Balli, 1997). This implies that home-school cooperation is very crucial for improved and better behaviour as well as achievement in childrens school subject. Meanwhile the societies that are sometimes represented by the media are undoubtedly persuasive instruments in mans struggle for self liberation and development. With respect to child rights issue, the media most especially television medium coverage has been used as weapon of awareness creation (Awosola, 2008). The denial of participation to children also diminishes the society in which they live, whereas the active participation by children has been shown to stimulate community development and change (Hart, 1992). 2.2 Conceptual Framework Independent Variable Home Dependent Variable Children right awareness and participation School Society Figure 1.0 2.2 Independent Variable 2.2.1 Home Education begins in the home and continues there through primary school, which is the ideal place for laying the foundation for in all round development type of education (Sarah, 2009). The parent plays important roles to instill the awareness of the child right as they are the closes to their children. The children may have a basis of awareness to the right if their parents are doing their responsibility to educate their children at early age even before the child are at the age of schooling. The practices of right to participate at home are the early steps to give awareness to the children. 2.2.2 School School is referring to the teachers. They as accredited educators are also responsible to give awareness to the children about their right. This can be seen through an exercise of the right to participate in school activities. 2.2.3 Society It is also known as community. This refers to the scope other than at home and schools environment. As children are a part of the society, therefore the societies are responsible to provide awareness of the children right. 2.3 Dependent Variable Awareness of the children towards their rights is dependent on the people closely related to them which are their parents, teachers and the society. The level of awareness can be seen in the practice of one of their rights, that is, right to participate. CHAPTER 3 RESEARCH METHOD Research design For the purpose of this study, the research design will be distribution of questionnaires. The research demands for information from the pupil. Type of approach is supplemented by a questionnaire survey. Unit of analysis This study is to know about the level of awareness of Children Right among primary pupil, thus the unit of analysis will be primary pupil in SMK.ST.Mary Limbahau Papar. Sample size The sample size for the study is 100 respondents. Sampling technique SMK.st.Mary Limbahau Papar will be selected for detailed analysis on the level of awareness of Children Right among primary pupil. The type of sampling is convenient sampling which involve selection on the unit of analysis. In addition, there will be a predetermined quota for male and female. Measurement or Instrumentation The questionnaire will be structured into 3 sections. Data Collection Basically, there are two method used for the collection. Those are primary data collection and secondary data collection. Primary data is a data which collected originally by the researcher based on his effort. Example, the data for this study will be collected through questionnaire to the focus group. This method was chosen because the designed questionnaire could be sent personally to them in a limited time and they have to return it back on that time. While, secondary data is the information which is already in existence that related to the study. It includes the data from the journal, book, and internet search. For this study, both of the data collection method is being used so that it will be help in term of an understanding and the accuracy of information that will be received. Data Analysis The data analysis for this study conducted through Statistical Package for Social Science software or SPSS version 17.0 which use the descriptive analysis and also crosstab. SPSS will be used as medium to analyze the data where the raw will be entered in the computer as a data file. By using the tools, any missing value can easily be identified. The tool will help in analyzing data such as table, figure also percentage.

Southwest Airlines in 2010: Culture, Value, and Operation Practices

Coursework Header Sheet198322-169 | | Course| RESE1031: PPD3 – Thematic Independent St| Course School/Level| BU/UG| Coursework| Essay 1| Assessment Weight| 35. 00%| Tutor| N Stair| Submission Deadline| 14/12/2012| Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism. | 000731054 Yezhou Liang Tutor's comments |Grade Awarded___________| For Office Use Only__________| Final Grade_________| Moderation required: yes/no| Tutor______________________| Date _______________| University of Greenwich TIS Essay 1 Advertising Industry Name: Yezhou Liang Tutor’s name: Nola Stair Submission data: 14/12/2012 Contents I. Introduction II. Definition, history of advertising * Definition * History III. Marketing and Advertisi ng * Marketing concept * The concept of Exchange * The concept of branding * The concept of added value IV. Advertising management * History of the advertising management * How advertising works * Method of advertising management V.Advertising strategy * Advertising planning and decision making * Advertising strategy content VI. Conclusion ; Summary VII. Reference Introduction Advertisement can be found everywhere in our daily life, such as at street, at bus station, at Internet, at TV etc. As long as there is business action, advertisement must be used. For example, Apple Company would make a number of advertisements in order to increase the attention before Apple company release new product. Although advertisement pays a significant role in our society, someone might do not recognize the advertising industry. This essay will focus on advertising industry.Advertising industry is a very popular project. Each year many graduate choose advertising industry to work on, and majority of high school students hope to research the project which relate to advertising industry in university. Some Famous stars and directors also take part in the industry. For instance, great director David Lynch made an advertisement for Dior in 2010. Because of a wide range of advertising industry, it is important that the advertising management and strategy. How manage advertising industry, how make a effective strategy, and what is the relationship between the advertising industry and marketing.These three questions are key point which the essays discuss. The first section of this essay will introduce to the definition and history of advertising. Next this essay will separately analyse to aforementioned three questions. The last section will give a short summary and conclusion to this essay. Definition and history of advertising Definition: In the past, there are a great numbers of definitions about advertising. Industry icon Leo Burnett defined it as â€Å"selling corn flakes to peo ple who are eating cheerio† (Bendinger B. 1993 P. 60). U. S president Calvin Coolidge called it â€Å"the life of trade† (Bradley, Daniels and Jones 1960, P. 3), and in a advertising textbook, Daniel starch (1923, P. 5) suggested â€Å"the simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print† A more modern definition can be found in the American Heritage Dictionary (2000) â€Å" the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. † Although many scholars have defined advertising, on comparing most of them, it can be summarized as these key points: broadcast, force and education.According to Printers’ Ink (1963, p. 20), he gives his own opinion to the 3key points â€Å"Advertising is one of the east expected and most productive results of the Constitution. By offering and in formation, advertising has helped to break down class barriers. By educating and persuading, advertising has been a major force in promoting public health. † Indeed, advertising create a new method which is mare fashion, rapid and direct to broadcast some product information, so that audience can easier accept product. Thee successful advertisement of IPhone is a good example.On the other aspect, advertising should take advantage of educate audience, such as antismoking advertising, protect the environment etc. History: Advertising application can be traced back to ancient times, it almost accompanied by the appearance of commodities. Early form of advertising were signs such as huckster, the inn sign, the red-and –white striped barber’s pole, the apothecary’s jar of coloured liquid and the wheel wright’s wheel etc. (Frank J. 1988, P. 1-2) In the ancient Egyptians and Greeks, there were number of huckster to sell slave and livestock by shouting some rhythmic advertisement, but it is doubtful that the ancient Egyptians and Greeks were insensible to the benefits of product promotion. The Romans certainly knew how to make a convincing sales pitch, and early example of advertising were found in the ruins of Pompeii, and the earliest store signboard originated in the ancient city of Pompeii. (Mark T. 2007, P. 10) In modern time, with the development of business, there were a variety of goods in the market. Thus, advertising have been used more and more broad, and advertising took a leap forward.Of course, with the appearance of the printing press and movable type – and invention generally credited to German former goldsmith Johannes Gutenberg in 1447. (Mark T. 2007, P. 10)Theophraste Renaudot, a French doctor, journalist and unlikely adman, created in1631 the first French newspaper to disseminate seeking and offering work, buying and selling goods information, and public announcements of all kinds more widely, which he calle d La Gazette. Thus he became the first French Journalist – and the inventor of the personal advertisement. Mark T. 2007, P. 10-11) In the United Kingdom, the first advertising agent was probably one William Tayler, who opened an office n London’s Warwick Square in 1786. The firm later became known as Tayler ; Newton, and it acted as an advertising sales representative for printers – several of whom had launched newspapers promote their trade. (Mark T. 2007, P. 11) To sum up, advertising have a long history, but the form were old and terrible effective in ancient. Advertising have developed rapidly since the mid – 15th century.At present, there are variety kinds of advertising form, and it has been an important dissemination tool, which become indispensability in our daily life. One of the purposes of advertising is disseminate product information. Therefore, researching the relationship between advertising and marketing is necessary. The following section will analyse what is the connection between both. Marketing and Advertising In modern society, a majority of goods compete to each other in the market, and advertising is undoubtedly the quickest and most effective dissemination form.Whether the goods has a high market share in fierce competition, which depend on successful advertising. Thus, marketing and advertising must have some internal connection. If the market marketing practice is still in development, however, some concept is very important and our knowledge of theses concepts as it is today: exchange, brand value, the marketing concept. All of these concepts have a great impact to advertising and the role of advertising marketing. Let's look briefly at each.Marketing concept: â€Å"Marketing is consumer – oriented, that is, it is planned and implemented to facilitate exchange between the buyer and seller on the basis of identified consumer wants and need. Note that the emphasis in modern marketing is on buyer â₠¬â€œ seller exchange and consumer satisfaction. To induce consumer to engage in exchange, markets develop a marketing mix – a combination of decisions about products price, distribution channels, and promotion. Advertising is an essential part of the promotion element of the marketing mix, which includes sales promotion, public relations, and personal selling. Dean M. K, Leonard N. R, S. Watson D, Arnold M. B, 1989, P. 11). In a word, marketing is seller products to consumers more effectively, and advertising is one of the methods of marketing. The concept of Exchange: â€Å"Marketing helps to create exchange, that is, the act of trading a desired product or service to receive something of value in return. The company makes a product and offers it for sale at a certain price; the customer gives money to the company to buy that product. Money is exchanged for goods. † (William W, Sandra M, John B, 1995, P. 2-33) How to make the customer recognized your products, and the y would like to use the money to buy your product, which depend on successful advertising to promote your product and show the detail of your product. If your advertising could attract customers, your products must popular in the market. So in the market exchange has two meanings, communication is particularly important in the advertising. In other words, people must understand it before they can buy or registered it or to the donation. So marketing is the practice of effective communication in order to be realized their products by customers.The concept of branding: â€Å"Branding is the process of creating a special meaning for a product, one that makes it distinctive in the marketplace and in its product category, just as your name makes you unique in your community. That special meaning, or brand image, is the result of communication, as well as your own personal experiences with the product. † (William W, Sandra M, John B, 1995, P. 33). In generally, customers prefer to buy some famous brand. For that reason, a famous brand is important when customers choose a product that they think necessary such as fashion items, cars, laptops etc.Because people always believe a theory: the more famous goods, the better quality of it. This is â€Å"Famous brand name effect†. A most striking feature of famous brand is that it has a wide influence around the world, and there is no doubt that advertising contribute to broad the influence. For example, Chanel is a famous fashion brand in the world, and Chanel No. 5 perfume is most classical. There have been many super stars to endorse this perfume since it was published in 1921, it include Marilyn Monroe, Nicole Kidman, Brad Pitt etc. they are all super star in at that time. This shows that Chanel Company invests much money to advertising.Thus the successes of Chanel No. 5 depend on advertising. The concept of added value: â€Å"The reason marketing and advertising activities are useful, both to consumers an d to marketers, is that they add value to a product. Added value means a marketing or advertising activity makes the product more valuable useful or appealing. Advertising not only can showcase the product’s value but it also may add value by making the product appear more desirable or more of a status symbol. Providing news and useful information of interest to consumers is another way that advertising adds value. † (William W, Sandra M, John B, 1995, P. 5-36). NIKE is a good example. They have a kind of products in their all products: NBA basketball star product. In NBA, a great number of basketball stars is the NIKE’s spokespeople. According to the star’s characteristic, achievement, and habits, NIKE company design and produce a series of product for the star, the product has a different logo and different technologies to another product, and these are more expensive than the others. One of most famous series is Jordan series, Kobe series and LeBron ser ies. These products have own special logo, such as Jordan series’ logo is an Air Man Michael Jordan.Furthermore, these products are more expensive than ordinary product about 30%. In China, the price of NIKE NBA star series shoes are 1200 Yuan or more, but these ordinary NIKE shoes is no more than 900 Yuan. The more than 300 Yuan gap is added value by advertising. Thus, advertising really can take added value for products. At above statement, the relationship of advertising and marketing was analyzed from the four concepts, and through some examples, it proves the correctness and feasibility of this proposal. Next section, the essay will continually analyze advertising management. Advertising managementAny industries cannot do without management, and advertising will be no exception. Advertising management belongs to the category of economic management. It based on some advertising management laws and some relevant policies to guide, supervise, coordinate and control to the a dvertising industry and advertising activities by the government, advertising industry associations and advertising community supervision. It make the advertising activity to adapt to the economic situation for the advertising industry development, make the advertising industry gradually from disorderly to orderly, from chaos to health.Advertising can play its proper role in this background. Firstly, the essay will shortly introduce to the history of advertising management History of the advertising management: Compared with the production of advertising, advertising management appears to be late so much. At the end of the eighteenth century and the beginning of the 19th century, the industrial revolution was outbroke in Britain, the United States and other west countries, and it led to the rapidly develop of economy. The prosperity of social economy and the development of industry and commerce created a good condition for the emergence of the advertising.However, due to without the right management system, there has been confusion and disorder in the competition of advertising, and it threaten the healthy economic development in some western countries. Therefore, after the 20th century, western governments set out to legislate for advertising and supervise to it. This is the beginning of modern advertising management. How advertising works: In order to better manage advertising, firstly, managers must know how advertising works. Advertising is a form of communication, it provide a variety of product information to consumers. â€Å"However, advertising is not a conversation.Most advertising is not as personal or as interactive as a conversation because it relies on mass communication, which is indirect and complex. † (William W, Sandra M, John B, 1995, P. 99) There is an advertising communication model, it can clearly reflect how to advertising works: Feedback Feedback Noise: Internal Perceived Needs Information Processing Attitudes and opinions Other N oise Noise: Internal Perceived Needs Information Processing Attitudes and opinions Other Noise Noise: External Public opinion Marketing strategy Competition Other noise Noise: External Public opinion Marketing strategy Competition Other noiseReceiver: Consumer reception and response Perceive Understand Feel Connect Believe Act Receiver: Consumer reception and response Perceive Understand Feel Connect Believe Act Media mix: Channels Media mix: Channels Message: Encoding (by agency) Message: Encoding (by agency) Source: Advertiser (Objectives) Source: Advertiser (Objectives) Advertising communication model (William W, Sandra M, John B, 1995, P. 100) According to the figure, it begins with a source which is provided by advertiser. The source information will be encoded a message by professional agency, and put it in some words and pictures.And then, the message is shown through the media mix, such as newspaper, poster, radio, TV etc. Through the media mix decode to the message, the sou rce information will be received to audiences. After that, audience give some feedback to assess the source information to advertiser. Noise is inevitable in the whole process, it includes internal noise and external noise. it can disturb and interrupt the encoding process and decoding process. Thus sometimes the message cannot be received completely by audience. Through analysing to how advertising works, we can deeply understand details of advertising management.Following, the essay will research the method of advertising management. Method of advertising management: Method of advertising management is a means which advertising management personnel perform the administrative functions in order to achieve the management goal. However, there is different method of advertising management in different country. Thus the essay will find a representative case to analyse method of advertising management. Federal Trade Commission (FTC) is an institution which manages all advertising around the United States.Therefore, FTC has own the methods of advertising management, and these method can reduce to 5 key methods. â€Å"They are Substantiation, Affirmative disclosure, Cease—and—desist order, Consent order and Corrective advertising†. (William L. W, Dennis L. M &Michael B. M, 1984). Next the essay will separately analyze the five methods. Substantiation: FTC requires advertiser issued their certificate and provide some evidence for their description in advertising. This method is in order to save the evidence for all advertising, and conveniently provides this evidence to deceptive advertising.After the implementation of the method, a number of advertising had been cancelled because of cannot provide evidence for the false content in their advertising. For example, Borg-warner air conditioner advertising claims that their products are able to release clean and healthy air, but Borg-warner Company cannot provide the evidence for the clean and health y air. Thus their advertising is forbidden by FTC. Affirmative disclosure: FTC require the product which related to the safety and health in the ad, it is necessary to accurately show the characteristics of the product , the advertising also must expose its shortcomings and imitations , that is not only to advertise what the product can do , but also what it cannot do. â€Å"Amway Nutrilite† is a famous health care product in the world. In their products packaging, so many good information could be found on it, such as Nutrient content, function introduction etc. However, a warning also could be seemed: the product cannot replace any medicine. Cease—and—desist order: there is enough evidence to judge that advertising have deceived or misleading, FTC can release â€Å"Cease—and—desist order â€Å". Once the FTC come up with the application of this order to court, orders can be effective immediately.Advertisers can only be signed according to the r equirements, admit the illegal advertisements. Thus, this order can timely cancel the deceptive advertising. It replaces the multifarious legal procedure, and makes the market to keep the normal competition as soon as possible. Consent order: In order to supply a gap which is costing long time to find the evidence, as soon as possible stop to broadcast the false advertising, which the kind of product relate to physical and mental health with people, such as food, medicine and cosmetic.FTC can issued â€Å"Consent Order† in necessity, this judgment not specify why the advertising should be forbidden, and the advertisers also can write the signature to agreed to stop suspected advertising even though he do not admit his fault, . If advertisers continue to publish or broadcast the suspected advertising after he writes the signature, he will pay a great number of fines for it. Corrective advertising: FTC come up with the corrective advertising suggestion to misleading advertising which deeply impressed in consumers’ mind. It is in order to eliminate wrong impression.Although there are different methods of advertising management in the different country, they have the same purpose that they hope advertising industry healthier and healthier in the rapid development by these methods of advertising management. Next part, the essay will discuss advertising strategy. Advertising strategy Advertising strategy is that advertising publisher grasps the advertising decision in the macroscopic. Researching advertising strategy is necessary. Because it can improve the advertising effect, make the enterprise with the lowest costs to achieve the best marketing target.In modern society, market competition becomes more and more fierce, a company or product want to outstanding in the market environment, or beat the competitor in order to ensure development, almost connect with correct using the advertising strategy. A successful advertising strategy always includes an advertising planning and decision making. Following, this essay will analyse advertising planning and decision making. Advertising planning and decision making The major activities of advertising management are planning and decision making.In most instances, the advertising or brand manager will be involved in the development, implementation, and overall management of an advertising plan. A complete advertising plan reflects the results of the planning and decision – making process and the decisions that have been made in a particular product – market situation. (Rajeev B, John G. M, David A. A, 1995, P. 38) There is a figure of framework for advertising planning and decision making. Consumer / Market Analysis Competitive Analysis Consumer / Market Analysis Competitive Analysis Situation Analysis Situation AnalysisRole of Advertising, Sales Force, Price, Promotion, Public Relations Role of Advertising, Sales Force, Price, Promotion, Public Relations Marketing Program Marketing Program The Communications/Persuasion process The Communications/Persuasion process Objectives/Segmentation/Positioning Message Strategy and Tactics Media Strategy and Tactics Objectives/Segmentation/Positioning Message Strategy and Tactics Media Strategy and Tactics Advertising Plan Advertising Plan Facilitating Agencies Social and legal constraints Facilitating Agencies Social and legal constraints Implementation ImplementationFramework for advertising planning and decision making (Rajeev B, John G. M, David A. A, 1995, P. 38) According to the figure, advertising plan include three aspect: Objectives, Message Strategy and Tactics and Media Strategy and Tactics. Every advertisement plan will at least reflect planning, decision-making, and the three main components are connected each one. ‘Objective’ means choose a good target for advertising. Because advertising has wide influence, if the product has some problem, advertiser would have huge trouble. For examp le, in 2008, if you advertised for dairy industry in China, you must go bankrupt.In that time, Chinese dairy industry environment became quite terrible because of poison milk powder. But if you advertised for Olympic product ,you would make considerable money. â€Å"Message strategy and tactic is executional decisions, such as the choice of a spokesperson, the use of humour or fear or other tones, and the selection of particular copy, visuals, and layout. Media strategy concerns decisions on how many media dollars to spend on and advertising campaign; Media tactics comprise the decisions about which specific media or media vehicles to use. (Rajeev B, John G. M, David A. A, 1995, P. 50-51) Thus whether advertising planning and decision making is successful, it depend on the three aspects. Advertising strategy content In generally, the advertising strategy has the following components: 1. Strategic objectives – direct advertising campaign to reach target. 2. Performance strate gy – that is, to select the most effective performance point of view and the way. 3. Trademark strategy. In the advertising, a trademark publicity is often occupies an extremely important position.Because people buy life data, especially consumer goods, often only knowledge trademark. In the rapidly developing society, new advertising strategies are made continually. Modern advertising strategy can be divided into quantity strategy and quality strategy two aspects. The former focuses on the form, and the latter focuses on the content. 1. The quantity strategy: Mainly refers to the number of advertising themes and objectives, how much the screen image and text, advertising appear amount and frequency, etc. 2. Quality strategy: The object of advertising is the consumer.Only to obtain the trust of consumers, advertising is easy to achieve efficiency, honest, objective, and truthful advertising to attract consumers. The five strategies are usually to use in advertising industry. It is so popular in advertising industry, how to use it better is the key of success. Making advertising strategy should be based on the general demand of target market, and should carefully analyse and research products or enterprise information, market details, consumer information, and relevant data of environment.Based on these study and data to make multiple plans, and compare with each other much times. Only in this way, the correct, scientific, creative advertising strategy is able to be made. Conclusion & Summary The emergence of commodity trade has created advertising industry, and with the development of the business, advertising industry has becomes a complex industry, a successful advertising need several industries to cooperate, such as design industry, media industry and business etc. It appears everywhere in our daily life.In the essay, three main questions are analysed: what is the relationship between the marketing and advertising, advertising management and adverti sing strategy. From the analysis to three questions, we can see the development of advertising. Through research the relationship, people know the advertising industry become more and more influent in the marketing. Studying advertising management, citizens recognize that the advertising industry is more regular and healthier. Analysing the advertising strategy, advertising has a clear direction. These are performance of advertising developing.However, advertising industry has some problem in the process of rapid development, such as deceptive advertising. These problems might be solved through the new method of advertising management or new advertising strategy in the future. Advertising is never-ending pursuit to excellence. Just like a famous advertiser said: â€Å"There is no such thing as a permanent advertising success† (Leo Burnett, 1891—1971) In the modern society, there is a rat race in every industry, advertising industry is without exception. How to compete with each other in the industry and what strategies will be used in the competition.Thus advertising compete will be focus in the following essay. Reference: American Heritage Dictionary of the English Language, 4th Ed. (2000), New York: Houghton Mifflin Company. Bendinger, Bruce (1993), Copy Work Shop Work Book, Chicago, IL: The Copy Workshop. Bradley, John P. , Leo F. Daniels, and Thomas C. Jones (1960), The International Dictionary of Thoughts, Chicago, IL: J. G. Ferguson Publishing Co. Dean M. Krugman, Leonard N. Reid, S. Watson Dumn & Arnold M. Barban(1989) Advertising Its Role in Modern Marketing. Florida: Harcourt Brace College Publisher.Mark Tungate(2007) Adland: A Global History of Advertising, London, Kogan Page Limited Rajeev Batra, John G. Myers, David A. Aaker(1995) Advertising management, Upper Saddle River, Prentice Hall. Starch, Daniel (1923), Principles of Advertising, Chicago, IL: A. W. Shaw Company. William L. Wilkie, Dennis L. Mcneill, & Michael B. Mazis(1984) â €˜Marketing’s â€Å"Scarlet Letter†: The Theory and Practice of Corrective Advertising. ’ Journal of Marketing, Vol. 48 11-31 William Wells, Sandra Moriarty, John Burnett (1995) Advertising Principles and practice, Upper Saddle River: Pearson Education.

Advocates violence Essay

A hate group is â€Å"a group or movement that advocates violence against or unreasonable hate or hostility toward those persons or organizations identified by their religion, race, national origin, gender, sexual orientation, or disability† (Wikipedia, 2004). The ideology of hate groups is based on the inaccurate information using for disparagement. The members of hate groups prejudge each individual in the target group as â€Å"low† or â€Å"contemptible†. They believe in the supremacy of their race, religion and use the violence and intimidation as the tools of the infuence on the target groups. How they do it? Usual tactics of the hate group includes four main elements: dehumanizing or demonizing the target; use of the conspiracy, theories, possibly not well backed up or referenced; claiming for manifesting interests of majority, support of thef pseudo-scientific theories using as the background for their grudge against target groups. The Southern Poverty Law Center’s Intelligence Project reckoned up that 751 hate groups were active in the United States in 2003 (http://www. tolerance. org/maps/hate/state. jsp? T=12&m=2). The most infamous and oldest American hate group is the Ku Klux Klan. This movement joined more than 150 various hate groups. The target of the attacks of the Ku Klux Klan is blacks, Jews, immigrants and gays. Today the most active Ku Klux Klan organization in the USA is the Church of the American Knights of the KKK. This radical wing of the Ku Klux Klun is led by Jeff Berry and had strong prositions among other hate groups of the state of Indiana. While other KKK groups are trying to represent themselves as a civic organization for whites, the American Knights actively propagate strong measures against minorities. The credo of the American Knights is expressed in Jeff Berry’s speech: â€Å"We hate Jews, We hate niggers†¦. I’m a Yankee and I have never heard the word thank you in the nigger vocabulary†¦. We don’t like you niggers†¦ Tell me one thing your race has accomplished. † (ADL audio tape of Jasper rally, October, 1998 rally in Jasper, TX cited by http://www. adl. org/backgrounders/american_knights_kkk. asp). The same ideas we see in the Platform of the American Knights: â€Å"Enemies from within are destroying the United States of America. An unholy coalition of anti-White, anti-Christian liberals, socialists, feminists, homosexuals, jews [sic] and militant blacks have managed to seize control of our government and mass media. This gang of criminals and degenerates has declared war on the hard working, tax paying, White citizens †¦ The American Knights of the Ku Klux Klan plan to change things for the better. We shall liberate our nation from these savage criminals and restore law and order to America. † (cited by ADL backgrounder, 1999) But the hate groups do not only tell terrible words. They also do the terrible things. Every hour in the USA someone commits a hate crime. Every day at least eight blacks, three whites, three gays, three Jews and one Latino become hate crime victims. Every week a cross is burned. Three crosses were burned in the yard of a mixed-race family in the March of 2003 (Ladoga, IN). Swastikas and offensive messages were burned into the lawns of four residences (St. John, IN). The Knights of the Ku Klux Klan distribute their flyers throughout a neighborhood. According to FBI statistic â€Å"the greatest growth in hate crimes in recent years is against Asian Americans and gays and lesbians† (http://www. tolerance. org/pdf/ten_ways. pdf). But the noble Knights of KKK do their business only with hidden faces: â€Å"It is essential to the organization to allow members to preserve their anonymity since, if members are not allowed to appear in public without being able to maintain their anonymity, they will not participate in public events† http://en.wikipedia.org/wiki/Hate_group

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