Chanel and LOreal Competition - 918 Words

The second direct competitor to Chanel is LOrà ©al, the worlds largest manufacturer of high-quality cosmetics, perfumes, and hair and skin care products. Although LOreal the company doesnt manufacture a perfume it owns the brand Lancà ´me that produces Tresor a perfume that rivals Chanel. In the chart below, it lists the US female fragrances brand share by value from the 2002 Tablebase data. The chart shows how the Lancà ´me perfume Tresor, Estee Lauder and Chanel are in relation to each other. Manufacturer Brand % 1996 % 1997 Estee Lauder Pleasures 5.8 5.9 Estee Lauder Tommy Girl†¦show more content†¦The cornerstones of the brand are its four key values: caring, innovation, expertise and the French touch. From its sumptuous fragrances to it high technology skincare and fashion-forward cosmetic lines, Lancà ´me is synonymous with elegance and chic French style. Lancà ´me delivers technolo gically advance skincare, body care, sun care, makeup and beautiful fragrances exclusively through prestige department and specialty stores. Women seeking the finest in beauty look to Lancà ´me for quality, style and results. (www.loreal.com) LOrà ©al began marketing its upscale Lancà ´me line to younger women in July 2004 funded by an estimated $300 million advertising budget worldwide. The budget will include a alluring and imaginative new print campaign which is designed with women in mind through its exceptional photography camera-work, colors, clear and concise vocabulary, and products that showcase what they are and what they do. In a way the new Lancome print ads will be comparable to the work of Andy Warhol on the Chanel No. 5 perfume bottle. The September issue of Vogue will feature an 8-page gatefold impact unit -- the first type of unit the magazine has featured in five years -- which will begin with a leader featuring Lancomes new brand statement: Experiencing beauty is like a smile . . . an energy, a feeling that takes us over . . . completely. (www.factiva.com) Approximately one third of the global media budget will be spent in the US. The campaign willShow MoreRelatedThe Cosmetics Industry Essay915 Words   |  4 Pages8%, from â‚ ¬127 billion in 2005 to hit a total worth of â‚ ¬181 billion in 2014.† (Consultancy.uk, 2015). Since benefit was founded in 1976 by twin’s jean and Jane ford, it has grown to become a household name. Benefit faces competition from larger brands such as MAC Cosmetics, L’Orà ©al and Urban Decay amongst other major brands; benefit is at times overshadowed due to its not always publicised advertisements. Within this report I am aiming to target the five key areas that will disassemble the pointsRead MoreNatura: Global Beauty Made in Brazil1231 Words   |  5 PagesNATURA: GLOBAL BEAUTY MADE IN BRAZIL †¢ Founders: Luiz Seabra. Guilherme Leal, Pedro Passos †¢ L’Orà ©al, world ´s largest beauty company. †¢ Possibilities for growth included moving to Internet sales, selling products in duty-free shops in airports, and creating retail chains in certain countries. †¢ Natura had become Brazil ´s biggest domestic cosmetics company. †¢ Leading company in sustainable use of Brazil ´s biodiversity. †¢ Natura was a unique company with a growing vision for humanity (accordingRead MoreMarket Analysis: Fragrance1454 Words   |  6 Pagesfor sales. The total global market is over 25 billion Dollars. Many great fashion designers have entered the market of fragrance (Chanel, Lanvin, Givenchy, Yves Saint†Laurent, Balenciaga †¦). After that, the speakers of the cosmetic market launched their own perfumes (Yves Saint Laurent, Estee Lauder) and finally, the family brands made their entry on the market (L’Oreal, Procter amp; Gamble, Unilever†¦). These brands have a relatively different strategy from the other. They launch some new productsRead MoreL Oreal : The World s Largest Cosmetics And Beauty Company2695 Words   |  11 PagesBrand/Organisation: L’Orà ©al Student Name: Kerry Lynne Thompson Student Number: 130285308 Module Code: MKT1002 Degree Programme: BA Hons Marketing and Managementâ€Æ' Introduction to L’Orà ©al. L Orà ©al is the world s largest cosmetics and beauty company and has been the market leader since 2001. They market 18 brands and are divided into four categories - consumer products, professional products, luxury products, active cosmetics. They operate in many varied distribution circuits in over 130 countries (L’Orà ©al, n.d)Read MoreLOreal the Body Shop, Industry Analysis2825 Words   |  12 PagesOPERATIONAL MARKETING: LOREAL THE BODY SHOP LOreal is one of the largest cosmetics companies in the world. It produces and markets a range of make-up, perfume, hair and skin care products. The companys products are sold under well-known brands such as LOreal Paris, Garnier, Maybelline, SoftSheen Carson, CCB Paris, LOreal Professionel, Kerastase, and Redken. It markets 19 global brands through three divisions: cosmetics (comprising of skincare, haircare, make-up, hair colorants, perfumes andRead MoreMarketing Plan: Maybellines New Perfume5492 Words   |  22 Pages.............................................................. 4 The company ...................................................................................................................................................................... 5 LOreal .............................................................................................................................................................................. 5 Maybelline ..........................................................Read MoreMarketing Plan: Maybellines New Perfume5503 Words   |  23 Pages.............................................................. 4 The company ....................................................................................................................................... ............................... 5 LOreal .............................................................................................................................................................................. 5 Maybelline ..........................................................Read MoreEssay on Make Up Industry Marketing5151 Words   |  21 Pagesnewspaper, Internet, and over the counter knowledge. During research we found that Lanc#244;me, Estee Lauder, and Clinique were the top-selling prestige facial makeup brands in the United States. Lanc#244;me, is under the wing of parent company LOreal, and was founded in 1935. Estee Lauder was founded in 1946 and Estee Lauder Companies founded Clinique in 1968. Their target market ranges from women 18-45 years of age and its specific focus is professional Generation X women. In this paper, we willRead MoreSwot Analysis Mac Cosmetics3535 Words   |  15 PagesBesides its commitment to the AIDS fund, M ·A ·C also has a recyclin g program, called the â€Å"Back to M ·A ·C Recycling† and supports animal-free testing[7]. Chapter Two: External Analysis 2.1 Market Analysis M ·A ·C is operating in a monopolistic competition market, with many competing producers producing the same products or substitutes. The U.S. cosmetics market grew by over $1 billion in 1999[8] and the luxury cosmetics industry, where M ·A ·C is operating in, has grown 6% since 2004. According toRead MoreEssay on Marketing Analysis on Body Shop4410 Words   |  18 Pagesof conventional funding. The Foundations focus is to assist those working to achieve progress in the areas of human and civil rights, environmental and animal protection. In March 2006, The Body Shop agreed to a  £652.3 million takeover deal by LOrà ©al family. I will be Carrying out a comprehensive market audit and analysis of Body Shop, using various marketing analytical tools for my report. MARKET AUDIT Situation Analysis Company The Body Shop International is a multinational company

Employee Motivation Essay examples - 1875 Words

Motivation is one of the best ways to build a good management in an organization. Hobson and Kini (2002) defined motivation as â€Å"The set of processes that arouse (-drive behind behavior), direct (-directed behavior), and maintain (-maintaining the behavior in meeting the goal) human behavior toward attaining goal† (Kini and Hobson 2002, p. 607). It simply means that by motivation, people are motivated to do their work at their maximum capability. This may help the organization to achieve their goal and their objectives. Therefore, managers have responsibility to make sure that employees are at their high level of motivation so that they can work at their high level of performance (Wood et al. 2006). According to Bates (2009), sense of†¦show more content†¦This means increase in motivation will lead productivity to increase and increase in productivity will cause motivation to increase. Some people agree that people would be more motivated by sense of purpose rathe r than the pursuit of money. Therefore, this essay will evaluate the idea that people are more likely to be motivated by sense of purpose rather than the pursuit of money. In addition, this essay will talk about factors affecting motivation based on content theory, process theory and finally scientific management theory. To begin with, content theory is one of the two basic theories of motivation. Cianci and Gambrel (2003) defined content theory as a theory that concern with the factors that can energize, sustain, direct and stop behavior of a person. The two most important theories are Maslow’s hierarchy of needs theory and Herzberg’s motivation-hygiene theory (Udechukwu 2009). First is Maslow’s hierarchy of needs theory that published by Abraham H. Malsow (Hobson and Kini 2002). Halepota (2005) states the five levels of hierarchy needs include physiological, safety, social, self-esteem, and self-actualization. According to Cianci and Gambrel (2003) and Harris and Kleiner (1993), it is important for people to arrange their needs in the hierarchical order. This means people have to satisfy their needs based on the level of needs, which is from the basic level of needs and then after it is satisfied, people may change theirShow MoreRelatedThe Motivation And Employee Motivation1584 Words   |  7 PagesThe central problem that always employers and employees face is the employee motivation. The workers who put no effort to do their best in their jobs which will lead to low quality of work and give no benefit to the organization are the one who are not motivated (Amabile 1993). On the other side, employees who are apparently to be very intelligent, actio n oriented, ambitious, autonomous and always put an effort and sacrifice their time to put the organization at the ease are the one who feel motivatedRead MoreEmployee Motivation886 Words   |  4 PagesThis is a dissertation abstract on Employee Motivation: Why study motivation? To state it simple you need to know motivation to be a better leader to accomplish your business goals. Employees are like sheep you need to lead them to accomplish the mission. It is much easier to lead a group of individuals when they have a vested interest to accomplish it. You create that interest through motivation. The key to a successful organization in many ways is motivation. It is one of the most difficult tasksRead MoreEmployee Motivation 1164 Words   |  5 Pages Bauer and Erdrogen (2009) define motivation as â€Å"the desire to achieve a goal or a certain performance level, leading to goal–directed behavior† (p.97). McConnell (2006) argues that true motivation is self motivation. Today, health care organizations place a lot of emphasis on production and performance. However, motivating employees is a common challenge faced by health care managers and Bauer and Erdrogen (2009) state it is also one of the factors that greatly affect performance. McConnell (2006)Read MoreMotivation of Employee2476 Words   |  10 PagesMotivation of Employee People join and work in organization to satisfy their needs. They are fascinated to organizations that have the funds of rewarding their wants. These wealth are called â€Å"incentives (compensation, benefits)† (M. Maccoby, 9) of rewards; organizations use them to initiate people to contribute their efforts on the way to achieve organizational goals. The continued existence of an organization depends on its capability to attract and stimulate people to accomplish these individualRead MoreEmployee Motivation2339 Words   |  10 PagesEmployee Motivation A question often asked by first-line supervisors and managers is â€Å"How do we motivate our employees?† Effectively motivating employees to achieve a desired outcome is one of the most important functions as a supervisor or manager. There is evidence to show organizations are facing challenges retaining employees due to limited opportunities for advancement and the current competitive labor market. It does not appear things will get any better in the future. The loss of employeesRead MoreEmployee Motivation9463 Words   |  38 PagesInsights Into Employee Motivation, Commitment and Retention Barbara J. Kreisman Ph.D. Research/White Paper Insights Denver February, 2002 The Leadership Journey is a supervisory, management, and leadership training system consisting of 24 courses delivered on DVD, CD-ROM, VHS, and Online. Call 1-800-541-7872 or visit www.btedemo.com to preview courses. Page 1 Table of Contents Executive Summary†¦Ã¢â‚¬ ¦.3 W hy Employee Retention and Motivation Is Important†¦Ã¢â‚¬ ¦.5 Turbulence In The Work Environment†¦Ã¢â‚¬ ¦Read MoreMotivation Theories And Motivation Of Employee Motivation Essay1517 Words   |  7 Pagesour control and some that are not. Employee motivation is something that can directly affect an organizations production. It is no secret that un-motivated employees equates to un-productive workers, but how can we combat this? In order to better understand this concept we will look at the definition of employee motivation, some of the motivation theories and some motivation techniques that could be useful in our organizations. What is employee motivation? Motivation is a word used quite often in manyRead MoreMotivation And Efficiency Of Employee Motivation Essay2331 Words   |  10 PagesMotivation is defined as â€Å"the process that account for an individual’s intensity, direction and persistence of effort toward attaining a goal†¦Ã¢â‚¬  (Robbins Judge, 2016, p. 126). It is a flat out need to keep employees motivated in the workplace and boost them to perform beyond expectations. In addressing what elements of employment result in both motivation and efficiency, this paper briefly sketches some of the theories of motivation applied in workforce and analyses how these theories are appliedRead MoreEmployee Motivation And Motivation Theory1878 Words   |  8 Pagesvaluable resources for companies and them could be competitive advantages for modern companies. It is important for modern companies to improve employee satisfaction and performance so that they can improve their organisational performance and competitiveness (Armstrong, 2006). As a result, Employee’s motivation management is significantly for companies. Motivation is a cognitive process to guide, initiate, direct and maintain goal-oriented activities. It can also be defined as the driving forces directingRead MoreMotivation Strategy For Employee Motivation Essay2082 Words   |  9 Pagesthe strength and weaknesses of at least two theories of motivation. With the rapid changes of modern business environment, the competition between organizations becomes more and more fierce. In order to be competitive enough to stand out from the rest, businesses try to enhance their competitiveness by improving different area in the management aspect. In addition to, as service sector has become the most dominant industry nowadays, employee?s performance become more crucial as it can directly affect

Should We Abolish the Penny free essay sample

Instead of going to a store and seeing an item for $9. 99, it is automatically $10. 00. If taxes make an item that is $1 to $1. 06, how can you get the correct change back if the penny is eliminated? This is simply something to consider. A business would have to arrange all of their prices according to tax and elimination of the penny. If the penny is eliminated, our government had better have a good layout for businesses and banks that does not require us to spend more. Additionally, the manner in which thrifty people save their money would transform dramatically. As source B points out, people who have thousands of pennies saved up from over the years of rescuing them from the streets and from the deep, dark crevices of sofa cushions will not have the opportunity to convert these pennies into thousands of dollars. I can say this from experience because my grandma has saved every penny she has seen in a big jar since I was little and plans to give it to me for my college fund. We will write a custom essay sample on Should We Abolish the Penny? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If we abolish, as Safire calls, the â€Å"worthless, bothersome, and wasteful penny,† then my poor grandma’s sixteen year’s collection of pennies will have gone to waste. Also, the people who really need to be thrifty, the poor, will be affected the most, because they are most likely to make more frequent, smaller purchases, thus suffering the rounding up more often. Another problem that falls in this category is that of thousands of small charities that depend on penny drives to bring in donations. People think nothing of pouring out their old penny jars to support these drives, but they wont part with nickels so easily. Furthermore, the penny has intrinsic national value. Viewing Source G, one can easy observe how the penny has circulated through our society since our beloved country’s earliest days. It is an emblem of our thrift, a portrayal of one of our greatest presidents, and a hallmark of our nation’s storied past. The great symbols of our nation—The Jefferson Memorial, the Washington Monument, The White House, Mt. Rushmore—are carefully guarded and watched over. Great emphasis is placed on their preservation, for we acknowledge the value in honoring America’s relics. Should the penny be treated any differently? Ubiquitous and ordinary as it may seem, the penny is just as intrinsically valuable as all other emblems of national pride. Indeed, as documented in Source F, the federal government has already done well to secure the survival of the penny’s symbolic worth by renewing the images of Lincoln. So crucial is the penny as a mark of our national attribute of economy and a portrait of our heritage that to ban it would be to ban a feature of American life. Consequently, the penny is too valuable economically and historically to be abolished. State economics depend on it. Our past is preserved by it. And our traditions are honored by it. The penny should be preserved and honored in our economy and society.

Singapore MACRO environment Essay Example

Singapore MACRO environment Paper Singapore economy is one of the best performers. In the 2nd quarter of 2013, Singapore economy posted a 3. 7 per cent on-year growth. On a quarter-on- quarter seasonally-adjusted annelids basis, the economy grew by 15. 2 per cent, faster than the 1. 8 per cent growth in the previous quarter. The increase is supported by supported by robust growth in the manufacturing wholesale and retail trade, transportation and storage, and finance and insurance sectors. Singapore residential market has a strong end-user demand as evidenced from the vacancy rates of around 5 to 6 per cent. With a high utilization rate, it means that the mortgages will get paid either by the owner-occupier or by the landlord who has let out the home to a tenant. Coupled with an employment rate of just below 2 per cent, we can expect that mortgage default risks will remain low, as cheap borrowing costs could last till late 2015. The construction sector grew by 1 1. 2 percent, faster than the 10. 3 percent growth in the preceding quarter. Singapore is one of the most business-friendly countries in the world. According to the 2011 Index of Economic Freedom, Singapore is the 2nd freest economy in the world. We will write a custom essay sample on Singapore MACRO environment specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Singapore MACRO environment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Singapore MACRO environment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Singapore business freedom score is exceptionally high it takes three days to start a business in Singapore compared to the worlds average of thirty-four days. Apart from strong cuisines and regulatory policies, other factors such as the countrys strategic geographic position, a vast natural seaport, a highly skilled workforce and a favorable tax regime. Social Singapore has a multi-racial and multi-religious character, where giving fair treatment to all races in education, housing and health is considered very important. The minorities are assured of equal representation in Parliament through the Group Representation Constituency or GAR system. The total population in Singapore was last recorded at 5. 3 million in 201 2 by the Statistics Singapore (http://www. Tragicomedies. Com/Singapore/ population). The population is highly diverse; the majority are Chinese with almost 75% of the total population, while Malay and Underperforming significant minorities. Reflecting this diversity, the county has four official languages: English, Malay, Chinese, and Tamil, whereby 90% Of population speak English. S engravers lifestyle is multi-cultural with each of these ethnic communities maintaining their unique way of life and at the same time living harmoniously. In December 2011, Singapore had 3. 27 million Singapore Citizens (CSS), and 0. 54 million Permanent Residents (Pros) that made up the resident population f 3. 81 million. The country also had a non-resident population of 1. 46 million who are working, studying or living in Singapore on a non-permanent basis. As of the year 201 0, Singapore literacy rate is 95. 86% of the population. The high rate is attributed to the governments free education among the citizens. Http://yachts. Com/indicators/Singapore_adult_literacy_rate The country has a strong social system which offers social benefits to its citizens, who are likewise obliged to contribute a minimum of 10% of their salaries into Central Provident Fund for public pension and retirement fund. Singapore society is sophisticated due to the influx of foreigners over the years. Alo ng with it comes an open mind and respect for all nationalities. People are sociable and courteous to each other. High emphasis is placed on public and racial agreement. Singapore are honest, highly disciplined and extremely hard-working. There is respect for seniority, authority and social norms. While individualism is important, Singapore is a society that honors socialism. Racism is taken seriously in the country. The Singapore government has laid down five basic Shared Vales to develop a distinct Singapore identity nation before community and society above self; family as the basic unit of society; community support and respect for the individual; consensus not conflict; racial and religious harmony. Due to the recent influx of foreign talent in Singapore, housing is no longer as cheap as it used to be. The year 2011 saw unprecedented growth in the property market and expects felt the pinch as well. However, when compared to Hong Kong or Japan, housing is still affordable in Singapore. Housing falls under two main categories public HAD flats (built by the Housing Development Board) and private condos/bungalows. The choice of housing purely depends on budget, location, facilities/amenities, transportation and personal preferences. Technological Singapore has a world class reputation for developing, implementing and innovating new technologies and is considered as one of the most developed IT infrastructure in the world. The countrys main exports are electronic and technological products. Singapore believes that information technology is a fundamental ingredient to strengthen a country. Singapore aims to become an IT-city state. To accomplish its goal, Singapore equipped every home, office and hotels with broadband, no matter wired or airless. The country is required by regulation of installing broadband in every newly-built household. Singapore has a high literacy rate of 95. 8% if the total population. The government is inculcating information technology in the education to children from first grade and above. This is to ensure that the new generation will become adept and skilled in the latest technology. According to research made by Nielsen, 85% of digital consumers in Singapore own an internet, capable mobile phone, 23% of Singapore internet users have a tablet computer in their home. Http://www. So. Nielsen. Mom/site/Instrumentalities 2011 . SHTML Singapore construction sector has been seeing positive growth since adopting building information technology aimed at enhancing productivity, data shows. In fact, about 65 percent of 1 ,OHO companies polled by the Building and Construction Authority (BCC) are already using Building Information Modeling (MM). This is an increase from 28 percent in 2010 when BCC pushed for the implementation of IBM. The agency aims to achieve an 80 percent adoption of the technology by 2015. After three years, BCC Chief Executive John Gung said it was about time to eve all of you a report card on the progress. The technology involves the generation and management of AD building designs, allowing building models to be shared easily with minimal loss of information. Http://www. Propertys. Com. So/property-management- news/2013/8/36360/65-of-co nest action-industry- uses-state-of-the-art- gal The Singapore Constitution is a supreme written law which states the basic freedom of individuals and the structure and organization of Singapore Executive, Legislation and Judiciary. A highlight of Singapore Legal System is the strong anti-corruption law. In Singapor e, the penalty for any person convicted in a corruption Can either receive a fine of up to $1 00,000 or up to five year of imprisonment or both. If the incidence involved government contracts or parliament member or a member of public service, the penalty of imprisonment will increase to 7 years. The corruption rate in the country is one of the lowest in the world. Buying a property in Singapore could be considered the most expensive of purchases in the lifetime of most Singapore, especially with todays high property prices. Whether the property is for ones own use or for investment, t is a financial commitment that one has to maintain as long as the housing loan is not fully repaid or the property is not sold. The latest property cooling measures introduced by the Monetary Authority of Singapore (MASS) in January are timely in reducing the increasing investment and speculative demand in the property market spurred by the extremely low interest rate environment. Other than imposing higher additional buyers stamp duty (ABS) rates for the purchase of residential properties, reducing borrowing limits and increasing the cash downplaying, MASS has also introduced new rules overriding loans for Housing and Development Board (HAD) flats. One of the rules states that if a buyer takes a housing mortgage from a financial institution for the purchase of an HAD flat, the mortgage servicing ratio (MS) is capped at 30 per cent of the borrowers monthly income. MS is the proportion Of a borrowers gross monthly income going towards home loan repayment only. This is the first time that such a rule has been imposed on loans from banks, which is mainly to prevent excessive lending as well as to ensure that buyers do not overstretch their finances, especially for HAD resale flat buyers. Most importantly, it is to encourage home owners to go for properties that are within their means. Http://www. Businessmen. Com. So/specials/bat- supplements/housing-loan-tips-20130301 The Central Provident Fund Act (Cap. 36) Employers are required by law to contribute to the Central Provident Fund (CPRM). The CAP was essentially set up as an old-age savings scheme for employees. With time, the scheme has evolved into a comprehensive social security savings system providing financial security in old age in meeting the needs of its members in retirement, healthcare, home-ownership, family retention and asset enhancement. Under the scheme, employers are to ensure that CAP contributions are paid monthly for its employees at the rates set Out in the Central Provident Fund Act (Cap. 36). The employer is entitled to recover a percentage of that contribution from the employee through deductions from the employees wages. This occurs when wages are paid out. For illustration purpose, the contribution rate applicable to an employee who is 50 years and below is currently 33% of the employees wages for the month (up to an ordinary wage ceiling as stipulated from time to time). The employer is entitled to recover from the employee an amount equivalent to 20% of the employees wages for the month (subject to caps stipulated from time to time). Http://mad. Goodwills. Com/information/ Gu PDF In Singapore the Central Provident Fund is a compulsory comprehensive savings plan for working Singapore and permanent residents primarily to fund their retirement, healthcare, and housing needs. It is administered by the Central Provident Fund Board, a statutory board under the Ministry of Manpower. The employer has to contribute 15. % of the employees monthly Ross salary while the employee contributes of his monthly gross salary. The CAP was started on 1 July 1955. (http://en. Wisped. Org/wick/ Central_Provident_Fund) Still, even with the emphasis placed on home improvement, the Singapore government imposes restrictions on renovating HOBS, where majority of the population live. Renovation contractors must be registered under the HAD and are given four months to complete t he renovation project. Noisy works, such as removing walls and floor tiles, can only be done at specified days and times. Renovators are not allowed to drill house and to paint the exterior alls with a color that is different from that of the structures facade. The restrictions are imposed in order to ensure neatness and safety, as well as to avoid disturbing ones neighbors. Different countries may have different notions on what home improvements are acceptable or not, but all recognize its importance. Because of this, home improvement is widely discussed on the Internet. The websites that we have listed below according to their popularity and ratings provide a thorough guide to home improvement. Http://www. Had. Gob. So/if 1 D/if 1 IPPP. SF/w/ Homogeneousness? Abandonment Environment Singapore aims to deliver and sustain a clean and healthy environment and water resources for all Singapore. The government is focusing on Air, Water, land and energy/climate change. Singapore is eliminating the air pollution by setting regulation and standards of stringent emission, promotion or energy efficiency and intr oducing natural energy. The country achieved in good range for at least 85% if the days in SSI (Pollutant Standards Index) from year 2003 to 2006 and also the pollutant lever are managed to stay within the SEEPS (United States Environmental Protection Agency) tankard. There are two strategies for Stationery and Mobile sectors. For the Stationery sector, the government is working on the city planning and locations of the factories to reduce the impact of air pollution to the country. For the Mobile sector, the government is reducing the emission of vehicles and applying the newest regulation of emission on diesel vehicles, so that encourage the drive use more public transportation or using environmental friendly cars and energy then the emission will be reduced sharply. Water is a scarcity in the globe, especially in this island state, the main source f water is rainwater and the government is building more cattlemen to collect the rainwater. However the land used for the catchments is huge and Singapore is lack of land so the government seeks for other ways of getting potable water. The government is developing the technology of purifying and desalination of sea water. A desalination plan worth IIS$1 19 million has been running since September 2005. The plant is capable of producing 1 14 million liters Of potable water per day with the price of LOS$46/liter, which wiped off the threats of price increase of Malaysia. Due to the agreement sign The Central Building Plan Unit (CUP) of NEE provides one-stop service for clearance of Industrial Allocation/Land use applications, Development Control (DC) Plans and Building/Detailed Plans (BP/EDP) for development proposals on environmental matters consisting of Pollution Control, Environmental Health, Sewerage/Sanitary and Drainage Matters. CUP screens and assesses the hazards and pollution impacts of the proposed development to ensure that they do not pose unmanageable health and safety hazards and pollution problems, and do not generate wastes that cannot be safely managed and properly disposed off. Http://www. Bcc. Gob. So/ Publications/others/ Guide_on_Construction_of_Industrial_Developments_in_Singapore. UDF clearance of Industrial Allocation/l_Andes applications, Development Control (DC) Plans and Building/Detailed Plans (PAID) for development proposals on environmental matters consisting of Pollution Control, Environmental Health, Sewerage/Sanitary and Drainage Matters. To ensure that Singapore continue to enjoy a quality living environment, environmental considerations and factors are incorporated at the land use planning, development control and building control stages so as to minimize illusion impacts to the environment, mitigate nuisance impacts to surrounding land use and safeguard environmental health. CUP screens and assesses the hazards and pollution impacts of the proposed industries at the Industrial Allocation (IA) stage to ensure that they do not pose unmanageable health and safety hazards and pollution problems, and do not generate wastes that cannot be safely managed and properly disposed off. A proposed factory will be allowed only if it is sited in an appropriate industrial estate, is compatible with the surrounding land use and can comply with the pollution control requirements. The sitting requirements for industries and pollution control requirements are specified in the Code of Practice on Pollution Control. The Water Reclamation (Network) Department, PUB or PUB(WREN) plans, operates and maintains the public sewerage network and also regulates the provision of sewerage system and sanitary facilities in Singapore. The public sewerage network collects used water from domestic and non-domestic (e. G. Industrial, commercial, etc) sources. The Catchments and Waterways Department, PUB or PUB(CW) plans, develops and manages our reservoirs and waterways for water supply and load control, and integrates them with the surrounding environment in a sustainable manner. Internal Analysis Bulb has been conceptualizing, developing and building brilliantly functional fittings and ergonomic home storage solutions for more than 50 years. Amazingly smooth, superbly damped motion for doors, pull-outs and lift systems combined with outstanding use of storage space is the Bulb hallmark. Around the world Some 5,300 employees are realizing Our goal Of creating perfect motion for Bulb systems, focusing always on the needs of our demanding customers. We have seven factories in Overlarge, in Western